What Does It Mean to be CLEAN?

CLEAN makeup refers to a brand that is free of toxic ingredients.  Unfortunately, there are toxic ingredients hiding in some of our favorite makeup brands, which leave residues on our lids and lashes and lead to inflammation. 

These toxic ingredients are like anything else that you can think of being toxic, like eating food that is spoiled. If we eat toxic foods, our stomach would become inflamed and it would be toxic to our insides leading to inflammation, discomfort, and bloating.

What happens with toxic ingredients on the eyes?

When toxic ingredients come into contact with your eyes, they become red, swollen, watery, and irritated.  There are 26 ingredients, which are commonly found in makeup that need to be avoided on the eye.  You can download a lis...